Aston Villa want your views. Not a deluge of letters in a Villa Park Points of View although with the wide range of nationalities and regional dialects, there would be no need for Anne Robinson to present the show. Perhaps we could get David Cameron to do it; he seems to be at a loose end at this moment in time.
As that is some time off being arranged, Villa have settled on a survey and having taken part, you can offer your view on the team’s performance as well as a wide range of issues, mainly centring around season tickets. Whilst it is easy to ridicule this type of interaction with the fans – guilty as charged, m’lud – at least the new owner is trying to get fans views. Whether he does anything about it is another matter.
Can you imagine Deadly Doug organising this sort of thing. He’d probably get you to answer all the questions and then have a message at the end telling you to ‘do one’ if you don’t like the way the club is being run.
This is more of a ‘customer-friendly’ exercise, I’m sure. Keith Wyness, CEO, was keen to put that forward:
One of the key aspects of Dr Tony’s chairmanship of Aston Villa is engagement with supporters – and we’re looking to continue this theme with our approach to loyalty.
We are committed to giving our fans a voice and your feedback is vital as we look to find ways of rewarding you for your support of the football club.
We’re looking to develop more insight into our fanbase – what you want! Your help with this latest project would be much appreciated.”
The survey takes about 15 minutes to complete but only if you need to think about the answers. Most of your instincts will serve you well in answering the questions. Links to the survey are here.
I do applaud the club for trying to get to the root of why season tickets aren’t bought or renewed. I suspect they are going to have to come up with some inventive answers to find a plan which gives them year-on-year growth or a proper waiting list.
The latter may never come or is highly unlikely to whilst we remain in the Championship.
The biggest issue, as ever, is ticket prices. Away fans were rewarded by the ‘Twenty’s Plenty’ campaign by the FSF to get Premier League clubs to reduce costs of watching a game; it’s time for the whole of the Football League to look at this issue for both home and away supporters.
Problematically for clubs, the cost of attending matches outside of a ticket is often oppressive for families and the danger is that future generations of youngsters never get into the match-going habit. It’s these people who need to be incentivised to fall back in love with going to matches.
Some are lost but enough are being turned off of televised football to suggest there is traction in the notion. Whether the will exists in the game is another matter.